Compleate Linkedin marketing Guide For Business

 Compleate Linkedin marketing Guide For Business

We’re all aware of social media marketing benefits but it is crucial to choose the most suitable social media channels for your business marketing and today we’re going to discuss how LinkedIn marketing can help your business in many marketing goals and how to start your LinkedIn marketing and advertising campaigns from A-Z.

LinkedIn marketing is an effective solution for business marketing especially that proved efficiency in achieving many goals including:

• Build business awareness through increasing follower base of the targeted audience (related professional individuals and decision-makers)
• Generate profitable leads from content marketing & advertising campaigns
• Establish long-run business relationships with active professionals on LinkedIn (more than 630 million users with 50% of them are decision-makers)
• Reach more audience when your employees complete their profiles, add your company to current positions and share published content to their network of connections.
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  How to set up your LinkedIn business page?

  A LinkedIn business page is the hub for your business LinkedIn marketing activates and that requires to create and complete your business LinkedIn company page first then start your content marketing and advertising campaigns.

  Creating & Completing LinkedIn business page steps

  To create a professional business page, you should follow these steps in order:

  • Visit the “LinkedIn Marketing Solutions” portal and choose “Create a LinkedIn Page” from “LinkedIn Pages” section
  • Choose your business page type by choosing your business type (small – medium to large – showcase page – educational institute)

• Add your company official name and choose the URL that can’t be changed later (use the same URL in your other business social media accounts)
• Add your company official business website URL
• Define your business industry, size (number of employees) and business type
• Upload your business Logo as The account profile picture with size 300 * 300 in pixels
• Add your business tagline (short minified description for business nature)
• Upload a professional cover image with size 1536 * 768 in pixels
• From the about section when you choose Editing your page, add your business description about your business main products or services with 2000 character limits but only 156 characters viewable on search engine results
• Add your business current contact information (Website URL – Phone number – Main and branches locations)
• List your business specialists (up to 20) using targeted search keywords and main services and solutions offered
• Add up to 3 community hashtags related to your business services
• Add up to 10 groups joined related to your business to be featured on your business page
• Add custom buttons to drive desired actions (ex “Visit Website”) to drive traffic to your website
• Optimize your business page for search results (use targeted keywords – increase links for your page by adding the page link in your website, other social media account & email newsletters)
• Check the page using “View as member” option to examine everything before saving
• Add page admins from the company marketing team specialized in social media marketing
• Publish and share interest useful content for your targeted audience
• Encourage employees to engage with and share your page published content as
• Promote your company page through LinkedIn advertising campaigns & email newsletters
• Publish available job vacancies reach professionals suitable for the job among page followers and joined groups
• Create Showcase pages for your business main products or services pages